A typeface is a powerful tool that shapes our visual world, serving as a unique voice for a company. Similar to the voice, it is an incredibly personal characteristic, and it becomes an expression of the brand. Its features, just like in case of voice – tone, colour, depth, melody, and shape – enhance visual communication connecting with the audience. With the power to attract attention, inform, and influence, typeface can breathe life into a project, strengthening the profound brand experience. It is through its letters that a brand finds its distinct voice, speaking clearly through visual language.